Wokingham Borough Active First Program

Twelve schools across Wokingham Borough are taking part in the borough council’s Active First scheme. The scheme is part of the council’s wider package of measures aimed at getting residents to change travel behaviours and give greater consideration to the way that we travel, especially for short journeys.

The scheme will run for five weeks and is aimed mainly at children in years 4 and 5 (ages eight to 10). Children taking part in Active First are given a map and each day that they walk or cycle to school, they receive a stamp on their map and a collector’s card. To tie in with the Olympics, the theme for 2012 is Olympic athletes. Each card has a picture and some information about an athlete who will represent the UK at the Olympics this summer. There are 25 cards to collect.

Children who collect all 25 cards will also be put into a special prize draw with prizes kindly donated by local sports organisations. Children could win a football party at Goals Soccer Centre, a family climbing session at Reading Climbing Centre, a free tennis coaching session, or a family deal at Wokingham Superbowl. There will be one winner for each participating school.

The scheme is one of the first schemes to be funded by the council’s recently secured Local Sustainable Transport Fund programme, and will be expanded to more primary schools in the borough as the programme is rolled out.